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Hotel Management


Original or Copy?
Envy and copying exposes a sad reality: lack of self confidence and low self esteem on creating your own path. Everyone has a story, a struggle and the harsh reality of the imposter syndrom. But overcoming those obstacles has no shortcuts rather than leveling up to curiosity. Be humble enough to be curious about things: search, study, go discover, go learn, adventure to understand, question and get closer to it with open heart.

Catarina Varão
4 min read


The Morning That Changed the Stay
Hotel breakfasts as key factor for right branding

Catarina Varão
3 min read


Truths learned in hotel management schools.
In practice: what do I have the ability to make the customer feel? How do I condition and influence (or elevate) your experience?

Catarina Varão
2 min read


If branding is just another marketing tool, why is it so necessary in the hotel narrative?
There is an immense blend of designs, purposes, symbols and a whole narrative to develop. And let's not confuse naming with branding, or graphic representation and logo design with brand construction and values of a company.

Catarina Varão
2 min read


Hotel Team Management: the importante of people in tourism area
And all through out the social networks one can read revolt phrases revolt in relation to tourism, where "loving your job” represents...

Catarina Varão
6 min read
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