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Hotel Brand
Truths learned in hotel management schools.
In practice: what do I have the ability to make the customer feel? How do I condition and influence (or elevate) your experience?
Catarina Varão
2 min read
If branding is just another marketing tool, why is it so necessary in the hotel narrative?
There is an immense blend of designs, purposes, symbols and a whole narrative to develop. And let's not confuse naming with branding, or graphic representation and logo design with brand construction and values of a company.
Catarina Varão
2 min read
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