Hotel Brand

The pleasure of being surprised by a bold décor, of encountering art that makes you stop and look twice, of finding yourself in a place that somehow reminds you of what you love to do - and what you are really made of.

Understanding the guest's rhythms rather than simply collecting their preferences. The trekker, the early-morning runner, the writer, the journal keeper, the person following a paleo diet, the person who wants to eat slowly and taste the place through its food and wine. Different people arrive carrying different forms of tiredness.

Envy and copying exposes a sad reality: lack of self confidence and low self esteem on creating your own path. Everyone has a story, a struggle and the harsh reality of the imposter syndrom. But overcoming those obstacles has no shortcuts rather than leveling up to curiosity. Be humble enough to be curious about things: search, study, go discover, go learn, adventure to understand, question and get closer to it with open heart.

[Inclusion] it is not charity... it is not a moral obligation to turn into local communities, rather than ethical

Hotel breakfasts as key factor for right branding

In practice: what do I have the ability to make the customer feel? How do I condition and influence (or elevate) your experience?

There is an immense blend of designs, purposes, symbols and a whole narrative to develop. And let's not confuse naming with branding, or graphic representation and logo design with brand construction and values of a company.